IMA is a consulting, medical billing and management company that still believes the client is the reason it exists.
Innovative Management Alternatives was formed in 1995 and provides medical billing and practice management services to physicians throughout Virginia and North Carolina with a primary concentration in the cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth, Hampton, Newport News, Williamsburg, Richmond, and Charlottesville.
IMA has built its business by focusing on the our clients’ needs as they relate to the ever-changing healthcare marketplace.
While we understand the need for efficiencies and cost savings in a market where physician reimbursement is declining, we do not believe that service should be compromised. IMA utilizes technology, well defined policies and procedures, and our highly trained work-force to identify and challenge adverse claim determinations. We operate with a keen awareness that our success, and that of our clients, depends on our ability to collect the highest contractual level of reimbursement possible. It is with that passion that our clients succeed.